Picture your ideal customer: a mill manager weighing up a six-figure equipment purchase, or a feed formulator deciding which ingredient supplier to trust with next year’s production. They are not scrolling for inspiration. They are looking for proof, proof you know their industry, proof other people in it trust you, proof you will still be around in five years. That’s a lot to ask of a banner ad.
It’s exactly what specialist industry media is built to deliver. And it’s why, in an industry as technical and relationship-driven as flour and feed, it still matters just as much today as it did when Perendale Publishing was founded.
Print still works. Because it still gets read
It’s easy to assume that in a digital world, print has had its day. In the flour and feed industries, the opposite is true. Milling and Grain, International Aquafeed and Fish Farming Technology and International Petfood land on the desks of mill managers, plant engineers, production directors and buyers – people who are busy, who filter aggressively and who still make time to physically read a magazine that speaks directly to their operation.
Print has a quality that digital struggles to replicate: it demands a different kind of attention. A reader doesn’t scroll past a print advert the way they scroll past a banner. They sit with it. In an industry built on engineering, formulation and long equipment lifecycles, that kind of considered attention is exactly the environment an advertiser wants to be in.
Print and digital, working together
Print’s strength has never been in isolation, it’s in how it now works alongside digital to multiply reach. Every issue of our magazines is distributed in print and digital formats, meaning a single advertisement reaches readers at their desk, on their tablet and in their inbox. Digital editions extend the life of every issue, allow readers to click straight through to an advertiser’s site, and let us report back on engagement in ways print alone never could.
This hybrid model means an advertiser isn’t choosing between print’s credibility and digital’s reach. They get both, from a single placement, to the same qualified, industry-specific audience.
Reaching a global, connected audience
Because the milling, aquafeed and petfood industries share so much common ground. Similar processing technologies, similar formulation science, often the same equipment manufacturers and ingredient suppliers serving all three. Perendale’s titles are built to let advertisers reach across industries as well as across borders. Milling and Grain is published in seven languages, International Aquafeed and Fish Farming Technology in five and International Petfood in three, giving advertisers genuine international reach into markets they might otherwise struggle to enter on their own.
For a machinery or ingredient manufacturer, that means one relationship with Perendale can put your brand in front of a flour miller in Southeast Asia, an aquafeed producer in Latin America and a petfood formulator in Europe – all readers who trust the publication they’re reading because it speaks their language, literally and technically.
Brand awareness and marketing, working as one
Brand awareness and marketing are often treated as separate disciplines, but in practice they blur into a single goal: attracting and retaining customers. Some simply call it advertising and that’s a fair description of what good industry media delivers – a consistent presence that builds recognition over time, alongside the kind of targeted marketing that reaches buyers when they’re actually evaluating suppliers.
Our approach is built around both. Through our print and digital titles, our directories, our conferences and our presence at industry events, we help advertisers show up consistently in front of the people who matter, in the moments that matter. We build the kind of familiarity that turns a name on a page into a name on a shortlist.
Being remembered, not just seen
Ultimately, that’s the real value of specialist industry media: it isn’t just about impressions, it’s about memory. When a mill manager or feed producer is ready to invest in new equipment or a new ingredient supplier, they reach for names they recognise and trust. Consistent presence in the publications their industry reads, publications with decades of credibility in flour, feed, aquafeed and petfood, is what builds that recognition.
That’s why industry media still matters. Not because it’s traditional, but because it works. Reaching the right, technically engaged audience, in the formats they trust, at the scale a global industry demands.
